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Lightcraft Technology
(310) 821-3888


Lightcraft Technology and Immersion announce dealer agreement

Full range of affordable optical and encoded tracking and on-set visualization systems now available to entertainment industry in France


Venice, CA / Bordeaux, FR, April 5, 2013 – Lightcraft Technology, a leader in the development of on-set virtual tracking equipment and visualization software and Immersion, European expert in innovative, immersive and collaborative 3D technologies, announced today they have signed an agreement for Immersion to sell the Lightcraft Previzion system in France.


Until now, filmmakers had to wait for post production to complete visual effects shots, or build expensive and complex custom solutions requiring teams of experts in order to see composited live action/CGI shots.

Lightcraft Technology designs and builds the Previzion® virtual studio system, which combines real time photo realistic 3D rendering, keying, lens tracking, compositing, meta-data recording, and camera tracking. Previzion’s camera tracking works with either the inertial/optical combination of Lightcraft’s Airtrack precision gyro and the Intersense IS1200, or with various encoded camera supports. Immersion designs and assembles the best of technologies, hardware and software components, within integrated turnkey solutions including motion capture and tracking systems. Moreover, Immersion is the major French partner of Intersense since 1998.

Eliot Mack, CEO of Lightcraft Technology, states, “It is rare to find a company to work with that has Immersion’s combination of technical expertise, vision, and innovation. We are excited about the potential that this relationship will provide us and our customers as we expand the use of virtual production tools worldwide.”

Equally Immersion’s CEO, Christophe Chartier, is looking forward to working closer with Lightcraft. He comments, “Immersion’s customers are historically in the field of industry and research, and we were not yet established in the entertainment field. However, this dealer agreement is a great fit as we are specialists in virtual products for almost 20 years with products like motion capture, tracking systems and video projection for professionals who are looking for realistic, high quality and accurate rendering for simulation or prototyping. Thus, these requirements and our technical expertise are also needed by movie professionals. That is why I am very proud and excited by this new challenge with a very innovative company such as Lightcraft Technology.”


About Lightcraft Technology

Lightcraft was founded in 2004 by mechanical engineer and University of Michigan/MIT degree holder Eliot Mack. Mack worked at Walt Disney Imagineering and led the mechanical engineering effort on the iRobot Roomba before applying his skills and dedication to the development of the Previzion® virtual studio system. Mack was later joined by fellow iRobot engineer Phil Mass, who was the lead software engineer on the Roomba the world’s first successful home robot. The team at Lightcraft blends their unique technical skills and love of film to provide optimized tools for the entertainment industry. www.lightcrafttech.com

About Immersion

European expert in innovative, immersive and collaborative 3D technologies, in the fields of industry and research. Since 1994, Immersion develops and integrates high-end display systems and interaction devices, in order to test, design, simulate and agree in real-time around the virtual mock-up. Our multidisciplinary team assists our customers in their innovation process, from the extensive analysis of their needs to their installed solutions maintenance. Among its customers, Immersion has some premier companies, such as LVMH, PSA Peugeot
Citroën, EDF, Renault, BMW, le CEA, French Air Force, EADS ASTRIUM, Airbus, Dassault Aviation, Alstom, CS, Eurocopter, Areva, Lyonnaise des Eaux, CGGVeritas, Sagem… www.immersion.com

Press contacts

Lightcraft Technology: Eliot Mack, CEO, info@lightcrafttech.com +1(310)821-3888

Immersion: Laëtitia Richez, Marketing & Communication, laetitia.richez@immersion.fr + 33 (0)5 57 54 17 00