FOR IMMEDIATE RELEASE
Media Contact: innerbalancePR
GRUPO TELEVISA PURCHASES 2 PREVIZION® SYSTEMS:
REAL TIME VFX SYSTEM LOWERS PRODUCTION COSTS
Previzion® System Provides Largest Spanish Speaking Media Company with Live Virtual Backgrounds,
Complete Freedom of Camera Movement, and Lower Costs in Post
VENICE, CA (March, 2012) – Lightcraft Technology has announced the sale of two of its Previzion VFX systems to Grupo Televisa, S.A.B., the largest media company in the Spanish-speaking world. The incorporation of this two systems by Grupo Televisa, was based largely on the technological sophistication and cost-saving benefits of Previzion
Previzion is a visual effects system that provides a combination of real time high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters. The Previzion system can also provide accurate camera tracking and on-set visualization for feature films, commercials and high end television production, which fits perfectly with Grupo Televisa’s position as a leader in advanced technological production and innovation.
“The decision to incorporate Previzion into our telenovella productions is based on several factors,” states Mr. Maximillano Arteaga, Televisa’s V.P. Operations & Production Services. “First and foremost, it saves us money by not having us shoot on location and allows us to finish much of our visual effects shots without wasting time, and the expense of compositing them in post, since most of the scenes can be directly ingested and recorded in real time”
Lead Engineer Genaro Mejia adds ” This is only made possible by the fact that Previzion provides the most accurate camera tracking I have ever seen in my many years of experience with virtual set systems. Mr Mejia adds “ and of course that the tracking information is fully integrated into a complete real time Visual Effect System with built in keying, rendering, compositing and color correction. “
By using Previzion on stage, Televisa saves time & money by not having to go on location for background elements for some of the key shots for their TV productions (a second unit crew can shoot background plates for insertion as virtual elements).
According to Eliot Mack, Lightcraft’s founder and system architect: “Previzion is a perfect fit for Televisa’s demanding schedule and technologically sophisticated production system. As television and film productions like Televisa continue to combine live action, CGI and animated characters, there is a corresponding pressure to decrease the production costs, speed up the turnaround of visual effects, and simultaneously provide better tools to the creative team on set. Productions, like the ones that Televisa is working on, want to get it right the first time, and avoid costly repeats by providing the DP and director an accurate rendition of a completed VFX shot while actually shooting the green screen elements. Previzion is designed specifically to meet these demands in one complete system and we’re proud that Televisa has chosen Previzion to take them to the next level.”
About Grupo Televisa, S.AB.
Grupo Televisa, S.A.B., is located in Mexico City, Mexico and is the largest media company in the Spanish-speaking world. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming.
About Lightcraft Technology
Lightcraft Technology was founded in 2004 by Eliot Mack to bridge the technology and on-set production worlds. A graduate of MIT, Eliot has worked at Walt Disney Imagineering and iRobot. In 2004, Eliot followed his interests in visual effects and motion tracking and founded Lightcraft Technology, applying robotic techniques to the motion picture industry to create what would become the Previzion virtual studio system. Developed with co-founder and software architect Phil Mass, Previzion is a real time visual effects system that provides a combination of high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters. Please visit www.lightcrafttech.com for further information or contact Lightcraft Technology at (310) 821-3888 or firstname.lastname@example.org .
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